Larisa Summers
- May 11
- 2 min
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B2B buyers have changed, have you?
Over 70% of a purchase decision is made by a buyer's own self-directed research.
We build your marketing plan for the new buyer journey.
Marketing for how modern buyers buy
01
Marketing Strategy
02
Brand Development
03
Content Marketing
04
Digital + Website
B2B buyers are highly self-sufficient
75% of B2B buyers prefer a sales-rep free experience
Gartner
B2B eCommerce is more effective than in-person sales
McKinsey
Most B2B brand investments are now in website and content
Forrester
74% of B2B buyers will lean deeper into self-service
IDC
It's about creating unique brand experiences, content strategies, and websites that attract your target customer
Recent Perspectives
Meet our Founder, Larisa Summers
Larisa has built a successful track record over 20+ years as a high-growth Chief Marketing Officer at Venture and PE-funded companies.
Having founded True Circle Marketing in 2023, she is now designing winning marketing strategies for companies from Seed/Angel through Series C rounds.
With a specialization in the technology, supply chain, SaaS, Retail, Sustainability, and Future of Work industries - she is ready to quickly assess and build your marketing strategy.
Backed by a talented team of creatives and web designers, we stand ready to execute your modern brand, content, and digital marketing plan.
Get in touch here or on LinkedIn!
Photo Credit: Madeline Jarchow, Deskpass
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