True Circle Marketing

After nearly 25 years leading marketing teams for some of the world's most loved brands in both B2B and D2C sectors, I've taken the lessons learned to unlock value for modern clients and customers.  

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I'm a performance marketer who became a brand marketer, who believes in both the art and science of marketing.

 

And I'm passionate about growing your brand and business with the most modern content and digital strategies.

 

 Convene

As Chief Marketing Officer, I orchestrated a comprehensive overhaul of our global brand and digital strategy during the post-Covid era. This period included a successful capital raise and the acquisition and integration of two new brands (SaksWorks and etc.venues), the launch of a new product (flex office membership), and the introduction of two new locations (London and San Francisco).

 

In the midst of the volatile return-to-work landscape, under my leadership we achieved a reduction in marketing acquisition costs while generating higher demand pipeline revenue compared to the pre-Covid era.  

Optoro

Prior to Convene, I was CMO of  a venture-backed, B2B SaaS company that enhanced retail sales and sustainability throughout the returns process. My achievements led to recognition as one of WWD's Women Leaders in Business. We also announced a $75 Million capital raise, and launched and managed strategic partnerships with UPS and  eBay
 

Prior Experiences

My professional journey also encompasses marketing leadership roles at globally loved brands including Best Buy and Zumba Fitness, and launching and growing upstart brands including TheFind (acquired by Facebook), and Buy.com (acquired by Rakuten).

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What can you expect?

 

Using a proven customer-centric and data-driven approach, I craft marketing strategies that fuel growth and elevate brand recognition for organizations like yours.

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By partnering together, I'll bring the following expertise to you and your team:
 

• ​Data-driven Marketing Strategy

• Brand Marketing and Positioning

• Content Strategy and Thought Leadership

• Industry Trends and Innovation

• Digital and Website Strategy

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Once your strategic direction is set, I've retained a talented team of flex-creatives that stands ready to operationalize your strategy, to create content specifically for your unique, differentiated needs.

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Let's Work Together