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Grow your company's influence the new way

Prospects have personally researched 70% of their buying decision before they interact with your sales team.

 

75% of buyers prefer a sales-rep free experience (Gartner)

74% of B2B buyers will lean deeper into self-service (IDC)

Top brand spending in 2024: Websites/Digital and Content/Creative (Forrester)

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The quality and quantity of your brand, content, website and thought leadership are more important than ever during this quiet, self-directed research process.  We help you define and create it.

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Step 1: Brand

Our CMO-approved 5-step brand framework will quickly position your brand and Executives as thought leaders in a unique and differentiated way.  This will serve as the foundation for your content and website strategy. 

Step 2: Content

Once your brand strategy has been created, we will work with your team to create a three-month content calendar that will carry your thought leadership messages throughout LinkedIn, Facebook and Instagram.   

 

You will have a dedicated Fractional CMO, Creative Director, and Performance Marketer on your team.

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Step 3: Distribution

Distributing your organic content by boosting top performing posts, combined with running targeted ads on LinkedIn, Instagram and Facebook, will enable you to reach your target audience with both quality and quantity of  messages.  This method is a key component of your ability to reach and influence prospective buyers.

Step 4: Enablement

Our content creation services can flex into additional areas including sales decks, website design and creation, sales one-pagers, event collateral, business cards and more.    Whatever your marketing and sales teams need, we augment your existing team to get the impactful work done.

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Get in touch

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Meet our Founder, Larisa Summers

Larisa has built a successful track record over 20+ years as a high-growth Chief Marketing Officer at Venture and PE-funded companies.

 

Having founded True Circle Marketing in 2023, she is now designing winning marketing strategies for companies from Seed/Angel through Series C rounds.

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With a specialization in the technology, supply chain, SaaS, Retail, Sustainability, and Future of Work industries - she is ready to quickly assess and build your marketing strategy.

 

Backed by a talented team of creatives and web designers, we stand ready to execute your modern brand, content, and digital marketing plan.

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Get in touch here or on LinkedIn!

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Photo Credit: Madeline Jarchow, Deskpass

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