Larisa SummersMay 11Demand GenerationWhat Airbnb can teach technology companies about marketingAirbnb's latest announcement got more press coverage than their IPO. They introduced Airbnb "Icons" - a series of experiences you can...
Larisa SummersMay 6Content StrategyWait, modern b2b buyers do what?Modern b2b buyers trust their own personal research abilities more than they trust sales teams. 75% of b2b buyers prefer a sales rep-free...
Larisa SummersApr 30Content StrategyLinkedIn Social Selling TipsCongratulations - you've embraced the rise of social selling and you're ready to get started! Just for you, here are some recent LinkedIn...