Larisa SummersMay 6Content StrategyWait, modern b2b buyers do what?Modern b2b buyers trust their own personal research abilities more than they trust sales teams. 75% of b2b buyers prefer a sales rep-free...
Larisa SummersDec 18, 2023BrandingYour 2024 modern growth playbook is here!Marketing is the art and science of influence. How do you influence b2b buyers in 2024? Based on research from McKinsey, IDC, Gartner,...
Larisa SummersNov 28, 2023About TCMAbout True Circle MarketingWelcome! As a Chief Marketing Officer with over 20 years real-world experience, I founded True Circle Marketing with one mission in mind:...