Larisa SummersMay 11Demand GenerationWhat Airbnb can teach technology companies about marketingAirbnb's latest announcement got more press coverage than their IPO. They introduced Airbnb "Icons" - a series of experiences you can...
Larisa SummersMay 6Content StrategyWait, modern b2b buyers do what?Modern b2b buyers trust their own personal research abilities more than they trust sales teams. 75% of b2b buyers prefer a sales rep-free...
Larisa SummersMar 27About TCMGTM Partners AmbassadorBest-selling author Sangram Vajre and his team at GTM Partners have mastered the art of simplifying GTM. Do these issues look familiar? ✔...
Larisa SummersJan 25About TCMCMOs that are in the arena - this is for youGoing from running marketing teams as a CMO at both VC and PE-backed companies to building a consulting practice, it's been interesting...
Larisa SummersJan 23Content StrategyDo more with less - B2B Marketing in 2024After surviving 2023, you are no doubt glad it's a new year. But now you are faced with still having to "do more with less." We hear you!...
Larisa SummersDec 18, 2023BrandingYour 2024 modern growth playbook is here!Marketing is the art and science of influence. How do you influence b2b buyers in 2024? Based on research from McKinsey, IDC, Gartner,...
Larisa SummersDec 11, 2023About TCMThe "do more with less" marketing eraLife and business operate in cycles. Since 1980, the US has gone through several recessions (i.e. a shrinking economy - including...
Larisa SummersDec 4, 2023Content StrategyB2B Sales and Marketing GTM 2024It's been quite a year. Many of us have direct experience with the challenges that B2B sales and marketing teams have experienced since...
Larisa SummersNov 28, 2023About TCMAbout True Circle MarketingWelcome! As a Chief Marketing Officer with over 20 years real-world experience, I founded True Circle Marketing with one mission in mind:...