There are only 34 days left until 2024. And with the holidays, even fewer days to impact 2023 and set up for a strong entry into 2024.
As a marketing team, what should you focus on?
1) Make sure you are clear on the one, overarching message you want to send to your customers, prospects and the industry at this time of year.
2) Craft this message using your highly differentiated POV, and take into account what your target market is grappling with right now.
3) Create and distribute thought leadership content from your most credible sources for use across all channels, including pitching for PR opportunities.
4) Think through how this campaign and content can be used to increase momentum through the end of the year, and into Q1. Make this a part of your story, not a one-off.
Systemize this for early wins in 2024
Some of you have already planned for this as part of your normal SOP, and some of you may be scrambling given competing priorities. This time of year is unique, and if you can cut through the noise with a clear year-end message and campaign, it will set you up well for 2024 and beyond.
And with the right thought partner as you enter 2024, creating a system to define and amplify these messages quarterly, monthly and weekly, will make it easier to execute at scale.
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