Before creating your content calendar, answer these strategic questions to form the foundation of your marketing strategy:
What value do you create?
For whom?
What is your unique personality and POV?
How do you prove this to be true?
How and where do you tell this story?
The answers to these questions will result in a beautifully intertwined set of possibilities.
From here, your content strategy will flow.
It gives you the correct boundaries in which to tell a consistent, tight story - in a large variety of ways and places. Since the new b2b buying journey is highly self-directed, your content and digital strategy is how your prospects will become aware-of, and inevitably perceive, your product and solution.
Here's to a winning 2024 content strategy!
Comments