LinkedIn Social Selling Tips

Congratulations - you've embraced the rise of social selling and you're ready to get started!

Just for you, here are some recent LinkedIn stats to know as you build your Executive thought leadership presence👇🏻 

⭐57% of the audience is a "Silent Community" who consumes content but does not engage.

💡Takeaway: As Shama Hyder of Zen Media states - consumption IS engagement. Executives who regularly contribute their expertise in social channels run companies whose marketing effectiveness outperforms those of their peers. Impression metrics, who is visiting your profiles, new followers - all matter.

⭐88% of browsing is done on mobile devices, and they read an average of 14 posts per session.

💡Takeaway: Make your content, images, videos mobile-friendly and worthy of "stopping the scroll." Imagine your prospect, client, investor grabbing a coffee or lunch while skimming the feed. Put subtitles on your videos, make posts visually engaging, and encourage saving to read more later.

⭐Promotional posts can see up to a 75% decrease in performance

💡Takeaway: People can forget that LinkedIn is a networking platform. Promotional posts have a place, but they should be the smallest part of your content strategy. LinkedIn (and humans) reward valuable content and real relationships - not self-serving promotional transactions.

Now that the modern marketing stack is heavily reliant on social selling, it's time for you and your Execs to shine. Go get it, my friends.